Tag Archives: Boating Industry

Seedealercost.com: What do you think?

The recent news that a website providing consumers with dealer invoice pricing on new boats, powersports products and RVs will soon launch, drew a swift response from the Marine Retailers Association of America. MRAA President Phil Keeter said the site has the potential to hurt dealers’ profit margins just as the industry is once again finding its footing in the ...

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Where do we go from here?

We are doing some very old-fashioned activities right now. We are postponing the purchase of everything we want in order to shore up our savings and eliminate our credit card debt.

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Baby boomers reach retirement

Starting Saturday, more than 10,000 baby boomers will reach retirement age each day for the next 19 years. That’s the good news for industries such as recreational boating, which have for a long time been looking to this generation as a lucrative source of customers. The bad news, however, is that many boomers will reach their golden years without that ...

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What show customers are thinking

As another boat show season gets underway, wouldn’t it be nice to know what those would-be customers are thinking as they walk the aisles and docks browsing and shopping? Well, it’s a good bet that at least some of them will have the lessons of an article printed in the January 2011 issue of Boating magazine in mind. Titled “Backstage ...

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The upside of rudeness

The algorithm Google uses to rank websites in its search results is a closely guarded secret, as the less that is known about how the search engine works the more difficult it is for people to short-cut the system. But, as any business with a website likely knows, there are numerous legitimate techniques that can be used to move a ...

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Grow Boating assessments fully restored

Following a recommendation from the Grow Boating Funding Task Force to the board of the National Marine Manufacturers Association, assessments for Grow Boating will be fully restored, effective Jan 1. The assessments had been temporarily reduced by 85 percent this past July as a new marketing strategy and analysis of the impact of the recession on consumers was developed. In ...

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MDCE 2010: A trip worth taking

One week from today, everyone here at Boating Industry should be breathing just a bit more easily as this magazine’s busiest week of the year will have just concluded. Sitting here this morning, however, next Friday still seems miles away. The 2010 Marine Dealer Conference & Expo officially opens Monday afternoon, but preparations have been going on since not long ...

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Boat shows still beneficial

The first in a series of in-depth reports that will examine which marketing channels influence consumers the most as they're deciding whether or not to purchase a new boat was released yesterday and its findings indicate that boat shows still play a very important role in the shopping and purchase process. Among the findings of the "Boat Show Report" were these: ...

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Brunswick talks inventory

Brunswick released its third quarter earnings report this morning for the nine months ended Oct. 2 and shared at least some encouraging news, including net sales up 22 percent vs. third quarter 2009. Boating Industry will have full coverage of the report in Friday’s e-news (to download a PDF of Brunswick’s report click here). But one of the most interesting ...

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No confusion in industry’s response to E15 ruling

The National Marine Manufacturers Association distributed a release yesterday in response to a decision by the Environmental Protection Agency to grant limited approval for the sale of gasoline containing up to 15 percent ethanol for model year 2007 and newer motor vehicles.  NMMA said the decision specifically excludes marine engines and other non-road engines such as snowmobiles, lawn and garden ...

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