Rory Vaden named 2017 MDCE Closing Keynote

Self-discipline strategist, author and business motivational speaker Rory Vaden has been named the Closing Keynote speaker for the 2017 Marine Dealer Conference & Expo.

Vaden, whose insights have been shared on Oprah radio, in Businessweek, and in SUCCESS Magazine, is the co-founder of Southwestern Consulting, a multi-million-dollar international training company.

Vaden’s presentation, “Leaders Take the Stairs: Creating a Culture of Discipline,” will conclude the 2017 MDCE on Dec. 13 at 3 p.m. During this high-energy closing keynote, attendees will learn practical steps for infusing their organization with a mentality of discipline. Vaden’s insights will help dealers develop stronger systems of accountability for measuring activity and results, critically evaluate every instance of customer spending, adopt and model an attitude of discipline, and more.

“From the conversations we have and the surveys we conduct, it’s clear that dealers are looking for better ways to hold themselves and their teams accountable,” said Liz Walz, vice president and director of education for the Marine Retailers Association of the Americas. “Not only will this presentation provide the insight dealers are seeking, but it will also offer simple strategies attendees can implement upon returning to their dealerships.”

Vaden’s book “Take the Stairs” is a No. 1 Wall Street Journal and USA Today bestseller. He is known as the world’s leader on defining the psychology around modern day procrastination. He speaks and consults on how to say “no” to the things that don’t matter, and “yes” to the things that do.

“We are very excited Rory Vaden will be joining us at the 2017 MDCE,” said Brianna Liestman, managing editor of Boating Industry. “His presentation will be the perfect way to cap off a week of learning and growth for dealers.”

The MDCE Closing Keynote, which is sponsored by Wells Fargo CDF, has been designed to provide motivation and tools to help MDCE’s attendees improve their focus and attention to all activities that drive results in their business.

The 2017 MDCE will be held at the Orange County Convention Center in Orlando, Fla., Dec. 10-13. Vaden’s closing keynote presentation will be preceded by two-and-a-half days of educational programs, networking opportunities and expo hall access. It is co-produced by Boating Industry and the Marine Retailers Association of the Americas.

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