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Tag Archives: boat manufacturers

The missing moment in the buying journey

Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...

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Boat manufacturing development and design evolves

Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs down. It’s a lot to juggle. However, this sea change ...

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