In the latest Forecast on U.S. Boat Building Production from ITR Economics, growth in boat building production is expected to be constrained through 2020 and into the first quarter of 2021, turn up in mid-2021, and hold steady through 2023. The latest ITR Forecast for boat building was upwardly revised compared to the July report, following data from the Federal Reserve ...
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Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...
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Since the economic downtown, the boating industry has transformed and, along with it, so has the boatbuilding process. Manufacturers are working to provide high-quality products that are affordable, meet the needs of consumers, attract existing and new audiences, all while maintaining safety and regulatory compliance and keeping their own costs down. It’s a lot to juggle. However, this sea change ...
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