The Aquatic Invasive Species Commission, a collaboration between YETI, Bass Pro Shops, and recreational boating and fishing industry stakeholders, released a report today that identifies regulatory gaps in addressing aquatic invasive species and urges Congress to modernize laws, increase spending, and improve coordination at federal, state, local, and tribal levels to combat harmful aquatic invasive species. Released in partnership with leading voices ...
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White River Marine Group acquires Hatteras
White River Marine Group announced a significant expansion of its saltwater manufacturing footprint with the acquisition of Hatteras Inc., in New Bern, North Carolina. The brand will become part of the White River Marine Group. The company’s family of brands includes Tracker, Mako, Ranger, Triton, Tahoe, Nitro and others. The addition will shift the focus of the company’s saltwater manufacturing ...
Read More »Collegiate bass anglers prepare to compete
Two hundred top collegiate bass fishing teams will descend on South Carolina’s Lake Murray, May 26-27, seeking top honors in college’s fishing’s longest running national championship, the BoatUS Collegiate Bass Fishing Championship presented by Bass Pro Shops. Started in 2005, the two-day, no-entry fee, traditional five-bass limit tournament offers tens of thousands of dollars in prizes and contingencies. And if a ...
Read More »Bass Pro Shops runs first-ever Super Bowl ad
Bass Pro Shops and Cabela’s debuted its first-ever Super Bowl commercial Sunday night, putting outdoor recreation and boating in the national spotlight. The 60-second spot, titled “Get Back to Nature,” included “people everywhere returning to adventure in the great outdoors” with messaging focused on “the great outdoors are wide open” and “connect with the ones we love the most.” In a statement ...
Read More »RBFF adds 2 new members to board of directors
The Recreational Boating & Fishing Foundation (RBFF) recently announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal. “With the challenges the boating ...
Read More »New anglers net fishing skills at ‘Ladies, Let’s Go Fishing!’ event in Florida
Women from all over Florida united to learn fishing skills at the “Ladies, Let’s Go Fishing!” (LLGF) Gulf Coast University June 27-28 at Bass Pro Shops, Fort Myers, FL. The event offered education, fishing skills practice and an optional fishing trip. The “No Yelling School of Fishing” provided classroom presentations by Capt. Jon Fetter/Inshore Fishing, Capt. Debbie Hanson/Fishing Basics, Betty ...
Read More »The newest – and best – tactic for reaching the unreachables
By Jim Emmons For more than five years, I’ve been trying to learn exactly how so many people perish while enjoying paddlesports. According to the U.S. Coast Guard’s 2019 Recreational Boating Statistics report, 613 Americans died while boating. Of them, 167 died while participating in canoeing, kayaking, standup-paddleboarding, row-boating and on inflatables. While overall boating deaths have declined for three ...
Read More »Commerce Secretary Meets with Recreational Boating and Fishing Industry Leaders
U.S. Secretary of Commerce Wilbur Ross visited the Fort Lauderdale Bass Pro Shops and met with recreational boating and fishing industry leaders – including NMMA and its members – to discuss the important contributions of marine recreation to the U.S. Blue Economy. During his visit, Secretary Ross spoke with industry leaders about policies and recent congressional and administrative actions spurring ...
Read More »Bass Pro Shops completes acquisition of Cabela’s
Bass Pro Shops has completed its acquisition of Cabela’s Incorporated, in which Bass Pro Shops acquired Cabela’s for $61.50 per share in cash, representing an aggregate transaction value of approximately $5 billion. The completed transaction formally brings together three sporting brands: Bass Pro Shops, Cabela’s, and White River Marine Group, which is part of Bass Pro Shops. White River Marine ...
Read More »Boat, marine industry unites in spearheading Hurricane Harvey support effort
Boatbuilders, engine manufacturers, marinas and dealers were united in rescue and support efforts the week following Hurricane Harvey. In a four-day period, many areas received more than 40 inches of rain as a historic storm system meandered over eastern Texas and adjacent waters, causing catastrophic flooding. The industry’s response to the first major hurricane to make landfall in the United ...
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