Tracker announced a memorandum of understanding to form a game-changing new partnership with Textron Specialized Vehicles Inc., to introduce Tracker Off Road.
The partnership will bring together Tracker, part of Bass Pro’s White River Marine Group with Textron.
“We’re extremely excited to extend the Tracker legacy of delivering unmatched breakthrough value and quality for a whole new category of outdoor recreation and fun with Tracker Off Road,” said Johnny Morris, noted conservationist and leader of The Great Outdoors Group that includes outdoor brands like Tracker, Ranger, Bass Pro Shops and Cabela’s.
The Tracker Off Road announcement is considered to be among the most significant since the company’s launch more than 40 years ago. In 1978, avid young angler and Bass Pro Shops founder Johnny Morris introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. Today, the company’s marine manufacturing division – now known as White River Marine Group – is the largest manufacturer of boats in the world by volume.
Tracker Off Road vehicles will be sold through the world’s leading independent boat dealer network of select Ranger, Triton, and Tracker, and other independent dealers, as well as at Bass Pro Shops and Cabela’s locations. Manufactured in the United States, Tracker Off Road vehicles are now in production and expected to make their debut this spring.
The new models will be designed in partnership with Textron Specialized Vehicles Inc., known worldwide for its brands and products that serve numerous industries. TSV product lines include Arctic Cat snowmobiles, side-by-sides and ATVs; Cushman utility vehicles, E-Z-GO golf cars, Jacobsen professional turf care equipment, and Textron GSE ground support equipment. TSV will manufacture Tracker Off Road vehicles at its facility in Thief River Falls, Minn.
“We are thrilled to partner with Johnny Morris and Tracker to launch this amazing new line of products,” said Scott Ernest, president and CEO of Textron Specialized Vehicles. “The Tracker brand is renowned and respected by lovers of the outdoors all over the world, and we are proud to design and manufacture this new line of side-by-sides and ATVs that will extend its reach and reputation into the off-road industry. These rugged, reliable and versatile vehicles are worthy of the Tracker brand and wear it with pride.”