KNOXVILLE, Tenn. – Hatteras Yachts in New Bern, N.C., has made two organizational changes aimed at growing its presence in the expanding sportfishing segment, the Brunswick Boat Group reported in a statement yesterday. Both appointments are effective immediately.
Mark Harakal will become president of Hatteras Yachts, succeeding William C. Naumann, who will take on new responsibilities within the Boat Group as president of the Hatteras Collection.
Harakal joined the Hatteras team last fall as executive vice president after gaining a global business perspective through several offshore assignments with major chemical firms such as Crompton Corp. During his tenure with Hatteras, Harakal has focused on redeploying key resources to strengthen and streamline engineering, manufacturing and quality-assurance functions, Brunswick reported.
In his new role, Harakal will have full operational and strategic responsibility for Hatteras Yachts and Albemarle Boats, while also overseeing the startup of a 165,000-square-foot manufacturing facility in Swansboro, N.C., acquired last month.
"Today Hatteras is introducing more new products than ever before, while also expanding its manufacturing capacity to meet market demands," said Dustan E. McCoy, president of the Brunswick Boat Group. "Mark's energetic leadership will prove a perfect fit for the company's organizational needs in this demanding environment."
Naumann, president of Hatteras Yachts since 1997, will become president of the Hatteras Collection. In this new role, Naumann will focus primarily on external growth opportunities and on integrating those activities within the Hatteras and Brunswick landscape.
"For the past eight years, Bill has distinguished himself as an excellent leader with a record of accomplishment and insights into the boating industry," McCoy said. "As president of the Hatteras Collection, Bill will continue to use those strengths to our benefit by formulating a broad inboard sportfish strategy, while also working within Brunswick to develop growth strategies outside the United States," McCoy said.