RACINE, Wis. - The Marine Electronics Group of Johnson Outdoors, Inc. has named Craig Cushman as original equipment manufacturing sales manager for Minn Kota and Humminbird, the company reported recently.
In this newly created position, Cushman will oversee sales and marketing activities directed toward incorporating trolling motors and fishfinders as original equipment by boat builders in the fishing and boating industry.
“As an avid boater and angler, Craig has a strong understanding of our product technologies and applications,” director of Marketing Judy Douglas said. “His product knowledge coupled with his extensive marine sales and marketing experience make him well qualified to manage this important channel of trade for us.”
Cushman brings more than ten years of related sales and marketing experience to his new post. Prior to joining the Marine Electronics Group, he served as media marketing manager for Garmin International.