ALPHATRETTA, Ga. – Honda Marine has named John Fulcher senior manager, the company said in a press release today. He will be responsible for strategic planning, sales and marketing, as well as service and parts for U.S .operations.
Fulcher joins the marine team from Honda's e-Business Division, where he served as senior manager of business-to-consumer marketing.
His major goals are to help the division broaden its market share while strengthening and expanding its dealer network. Fulcher plans to assist dealers in increasing their sales and improving customer satisfaction while elevating the Honda Marine brand, the company said.