ELKHART, Ind. – Jack Fouts has joined Godfrey Marine as promotions manager for its Polar Kraft and Polar fishing boat product lines, the company reported in a statement today.
Fouts’ previously served as the promotions director for Ranger Boats and the field promotions manager for Tracker Marine. In those positions, he was responsible for developing, planning and implementing promotional programs to generate sales. He also assisted in the development of their pro fishing teams into nationally recognized championship caliber teams, according to Godfrey.
“We are delighted to have someone with Jack’s extensive experience join our marketing team. He will be working with Polar Kraft and Polar Dealers to recruit local and state pros to participate in local tournaments and support our dealers” stated John Deputy, director of marketing for Godfrey Marine. “He will also develop a national pro team to compete in national fishing tournament trails as well as target sponsorships of key fishing venues.”
Polar Kraft and Polar have trademarked their owners as “Fish Heads,” people who would rather be fishing than anything else, Godfrey reported. New promotional programs will give “Fish Heads” the opportunity for cash rewards for utilizing their Polar Kraft and Polar boats in competition.