Brunswick, Constellation launch DMS

LAKE FOREST, Ill. — Brunswick’s dealer services team, through Brunswick Dealer Advantage, is now offering state-of-the-art dealer management software support for the entire marine dealer network with exclusive preferred pricing on leading IDEAL and IDS products and services from Constellation Dealership Software, a division of Constellation Software Inc., an over $600 million vertical market software company headquartered in Toronto, Canada.

“The mission of Brunswick Dealer Advantage is to provide services and benefits that help our dealers to grow.” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “We are pleased to be able to offer preferred pricing on leading management software products and services that can help all our dealers run a tighter ship. Information is power and advanced dealer management software offers our dealers an important competitive edge.”

Constellation Dealership Software has offered dealer management software solutions for more than 15 years, serving the marine, automotive, powersports and RV industries. Constellation’s suite of marine dealership management software offers comprehensive solutions for the individual needs of dealerships of any size.

“We are honored to provide our services as participants in Brunswick’s exclusive Dealer Advantage program,” said Constellation General Manager Daniel Zinman. “We believe our consistent track record of innovation, growth and unique ability to serve the needs of all marine dealers, regardless of size and budget, offers strong support for Brunswick’s broad and varied dealer body. We see this as the beginning of a long and productive relationship.”

Constellation Dealership Software provides a broad, state-of-the-art suite of products and services with comprehensive and easy to navigate software solutions for dealers of all sizes, Brunswick says. From the affordable IDEAL Computer Systems for dealers with less than 10 employees, to a brand-new IDS ASTRA SMS “Cloud” system for medium dealers with 10-20 employees, and even a completely updated IDS ASTRA G2 in-house server system for large dealers with more than 20 employees. All software products help dealers get greater control of their business to perform faster and better.

“Management tools like the software products from Constellation empower dealers of all sizes to get even stronger, which is what Brunswick Dealer Advantage is all about,” said Brunswick Boat Group President Andy Graves. “Having greater control of your business lets you drive greater performance. Constellation’s ability to automate routine administrative tasks and track performance frees up dealers to identify new market opportunities, sell more and make more.”

Constellation software products store and deliver real-time transaction data across sales, service, customer relationship management, finance and insurance, parts, purchasing, inventory control, performance metrics and more. And the software offers graphic interfaces for every major function. For the IDS products, a custom Brunswick “pipeline” offers direct submission of warranty registrations, warranty claims and parts ordering. Expert dealer training is always available on-site or on-line.

Brunswick Dealer Advantage now offers a broad menu of 28 leading business services to its marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Constellation Dealership Software’s fully integrated dealer management software lets dealerships gain greater control of their business by leveraging access to real-time transaction data throughout the business. With better information, dealers can manage their business for maximum performance.

There is no cost to the dealer to participate in Brunswick Dealer Advantage, and dealers can choose the number of programs that fits their unique business needs. Dealers can contact Constellation Dealership Software directly for more information about their services by calling 800-737-1620 or visiting Dealers can learn more about all 28 marine dealer services offered through Brunswick Dealer Advantage by calling 1-877-462-3884 or by visiting

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