Tiara Yachts selects new marketing agency

HOLLAND, Mich. — Luxury yacht-builder Tiara Yachts has named Allen Roche Marine as its agency of record. Allen Roche Marine specializes in the recreational boating industry.

The firm will support Tiara Yachts in a variety of marketing initiatives, including a new website, social media integration, mobile application development and e-marketing. Allen Roche is based in Somerville, Mass.

“We’re excited about the partnership with Tiara Yachts,” said David Jensen, CMM, Vice President of Marketing and Operations at Allen Roche Marine.”We look forward to working with them and hope this will open up new doors to support their dealer network.“

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