ALPHARETTA, Ga. — Honda Marine has received a MarCom Gold Award for its computer-based dealer service training programs, the company recently reported.
Specifically, Honda Marine was recognized by the Association of Marketing and Communication Professionals for its technical training module in the area of repair of outboard engine power trim and tilt assemblies.
Honda produced its online service training solution in conjunction with Irvine, Calif.-based Pacific Technology Solutions (PTS). The training is used in Honda Marine dealership facilities in the US.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 200 categories in seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.
“Honda Marine is extremely proud to have earned this award, as it recognizes our focus upon developing and delivering interactive and useful training tools that provide value to our dealerships,” said Scott Conner, vice president, Honda Power Equipment in a statement. “We strive to offer the type of training that fits the unique needs of our dealership personnel’s demanding schedules.”