OCONTO, Wis. — KCS International Inc., parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, officially revealed its new factory showroom at the annual Cruisers Yachts dealer meeting, according to a release from Cruisers Yachts. K.C. Stock, CEO of KCS International, Oconto Mayor Tom Fulton, and dealers from Australia, Canada, Italy and China attended the unveiling.
The 15,000 square-foot showroom features current year models and touches on the company’s history with a model from Cruisers Yachts’ first year of production.
“With new inventory on display in the showroom, our dealers can bring customers here, rather than stock all models on-location,” Russ Davis, director of marketing at KCS International, said in the release.
The showroom concept includes a VIP program that provides the Cruisers Yachts and Rampage Sport Fishing Yachts dealer family the opportunity to bring customers to the headquarters in Oconto to experience the yacht building process.
“This is really the next big step in the marine industry. Many dealers are reluctant to stock all models so the showroom creates a win-win situation for all parties,” Davis said.