Boating Industry Intelligence You Can Profit From
The Recreational Boating & Fishing Foundation‘s Take Me Fishing campaign is kicking off the second “Catch A Boat” online fishing tournament, offering TakeMeFishing.org visitors the chance to win a new boat, motor and trailer. Participants may be eligible to win a new Sylvan boat with an Evinrude motor and trailer or daily prizes from one of Take Me Fishing’s partners (Bass Pro Shops, Rapala, Plano and South Bend Sporting Goods). The contest is currently live and will end on March 1. The first “Catch A Boat” online tournament during National Fishing & Boating Week in 2009 resulted in approximately 46,000 registered game users, 17,000 new Anglers’ Legacy Ambassadors and nearly one million visits to TakeMeFishing.org, according to a release from the RBFF.
Orion Safety Products last week announced the top examiners for 2009 in their U.S. Coast Guard Auxiliary Safety Awareness Program. Ramon Lavin of Coral Gables, Fla.; Gary Murray of Cloverdale, Calif.; and Richard Benedict of Destin, Fla., performed a combined 2,484 vessel examinations in 2009. U.S. Coast Guard Auxiliary examiners work with boaters nationwide to promote safe boating practices. In 2009, USCG Auxiliary members submitted 536 percent more examinations than in 2008 to the Orion Safety Awareness Program (equating to more than 8,000 individual examinations). The number of participating examiners also increased by more than 55 percent.
Harris FloteBote recently launched a social media program. “Social networking sites such as Facebook are a great place for individuals to interact with other pontoon owners, share stories, upload favorite photos and videos, and gain insight from the experiences of other boaters,” Tricia Niebuhr, director of marketing and sales administration at Harris FloteBote, said in a release. The initiative includes a presence on Facebook, Twitter, LinkedIn, Flickr, YouTube, as well as a new lifestyle blog.
Marine lighting manufacturer Aqualuma has hired Alexandra Bader as vice president of sales and marketing, according to a release from the company. Bader will assist in promoting new and existing products as well as work with the company’s U.S. distributors to expand their customer base and promote products. Bader has previously set up the American operations of another underwater lighting company. “With Alexandra now actively working in the U.S., we will be able to deliver even greater service to our OEM customers and key U.S. distributors to support our market-leading product range,” Aqualuma president Carl Amor said in the release.
Tigress Outriggers, a manufacturer of saltwater sportfishing equipment, has appointed Jonathan Maggio as the company’s new sales manager. Maggio joins Tigress from Lee’s Tackle, where he was national sales manager. He has over 25 years of experience in the fishing tackle and marine industry.
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