Derema Group adopts Internet initiative

SAN CLEMENTE, Calif. – Derema Group, a national marine and outdoor manufacturer’s representative organization, will be using specially designed Internet tools to connect with dealers and distributors prior to the upcoming show season, it reported in a recent statement.

As part of the Derema E-Link initiative, targeted dealers will receive regular “E-LERTS” that make the buyers aware of cash back offers and special incentives available during the shows, the rep firm explained.

E-LERTS will also contain links that guide the dealer to videos that present the show specials in what the company described as “an entertaining, dynamic way.”

“We will always use traditional marketing methods to get the message across, but it’s important to explore all opportunities and technologies to make that happen”, said Andy Anderson, marketing director for Derema Group’s internal marketing department, Derema Design.

“It’s more important than ever for our company to remain cost-effective, current and competitive in our marketing endeavors,” said Chris deRecat, president of Derema Group.

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