Earn customers’ loyalty
One thing that stands out about Top 100 Dealers is their ability to see the big picture, and Park Boat Co. Powersports (Ranked 38 in 2006) is no exception. When it has a customer looking for a boat not in stock, the dealer’s staff actively reviews boat classifieds in marine publications. While facilitating this type of sale may not earn a salesperson a commission, it goes a long way toward earning that customer’s loyalty, not to mention future parts, accessory, service and boat business.
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