Earn customers’ loyalty

One thing that stands out about Top 100 Dealers is their ability to see the big picture, and Park Boat Co. Powersports (Ranked 38 in 2006) is no exception. When it has a customer looking for a boat not in stock, the dealer’s staff actively reviews boat classifieds in marine publications. While facilitating this type of sale may not earn a salesperson a commission, it goes a long way toward earning that customer’s loyalty, not to mention future parts, accessory, service and boat business.

  • To explore more Sales Department Best Practices, click here.
  • To return to the best practices home page, click here.
  • To return to the Boating Industry home page, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *