Brunswick expands boat parts and accessories business

LAKE FOREST, Ill. – Boat and engine builder Brunswick Corp. (NYSE: BC) has acquired Kellogg Marine, a distributor of marine parts and accessories in the Northeast. Terms of the transaction were not disclosed.

Based in Old Lyme, Conn., Kellogg will join with the Brunswick Boat Group’s Land ‘N’ Sea and Benrock units as part of the largest distribution network of marine parts and accessories in North America.

Dustan E. McCoy, president of the Brunswick Boat Group, said the company’s Connecticut location will help the company achieve “our goal of same-day or next-day delivery of P&A from coast-to-coast and in Canada.”

Brunswick began building a boat P&A business in 2003 with the acquisitions of Land ‘N’ Sea and Attwood Marine. Since that time, the BBG has added new facilities and purchased the assets of Benrock, another distributor, so that today it has 16 locations throughout North America, including the Old Lyme facility.

“Improving service and parts availability to our own boat dealers as well as to the more than 10,000 independent dealers and repair shops is a key step in our strategy to ultimately remove the hassles from boating, get boaters back on the water faster and embrace our dealers with products and services that will add value and profitability to their businesses,” said Brunswick Chairman and Chief Executive Officer George W. Buckley. “Kellogg will now extend these capabilities to the Northeast.”

Kellogg, which has 200 employees and more than 300 suppliers, has a modern, 90,000-square-foot warehouse and office complex that was part of the acquisition, according to Brunswick. The distributor’s management team will remain with the newly acquired company.

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