MAYS LANDING, N.J. – Marine retailer BoatFix, Inc. saw sales on its BoatFix.com site grow more than 66 percent in 2003, compared to the previous year, it reported in a recent statement.
“This is the fourth year in a row where our growth has exceeded 50 percent,” said George Van Parys, the company’s president. “The boating public is obviously realizing the convenience and cost advantage of shopping online. BoatFix not only provides those benefits but also includes comprehensive live technical support and customer service. The BoatFix goal is to provide ease of ordering and rapid data presentation on the Internet, 24/7, with the old-fashioned principles of personal service and integrity.”
Online retailer launches trade site
BoatFix said it also has created a Web site for marine professionals, www.usmarinas.com. This site is designed for the independent marine mechanic or any other marine industry professional that may not be large enough to deal with wholesalers or establish direct accounts, according to the company.
“USmarinas.com will provide those professionals with lower pricing to fill the void between wholesale and retail pricing structures,” said Les Hall, BoatFix vice president. “It is not our intention to compete with distributors and wholesalers but, rather, to service smaller accounts and rush orders.”
BoatFix.com specializes in marine engine parts and boating accessories as well as a full line of marine electronics. The online store was created in early 2000 and is now entering its fifth year. The company is also the exclusive sponsor of a boating forum, BoaterEd.com, which is dedicated to boater education and safety.
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