News
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Set a time frame
One of the MacCallum’s Boathouse Inc.’s (Ranked 94 in 2006) premier initiatives is its guarantee that no customer will be…
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Eliminate the competition
Galati Yacht Sales’ (Ranked 2 in 2006) customer satisfaction philosophy has led the company to turn inward, refining its processes…
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Clean it up
Islamorada Boat Center (Ranked 52 in 2005) takes pride in making sure that every boat leaves its facility cleaner than…
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Give an incentive
Skipper Bud’s (Ranked 2 in 2005) boasts an average service department efficiency of 78 percent, with some locations in the…
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Hand out menus
Duchow’s Boat Center (Ranked 42 in 2006) has created a menu card for the service writers to offer other services…
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Follow-up promptly
As general manager of Seattle Boat Co. (Ranked 16 in 2006), James Baker created what has become the company’s signature…
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Hand it over
Where many boat dealerships have procedures in place to help guide customers through the boat-buying process, Staten Island Yacht Sales…
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Let customers know they’re important
Comstock Yacht Sales (Ranked 26 in 2005) gives the F.U.$.$. Follow-Up Sales Systems’ Very Important.Customer (V.I.C.) Gold Card out to…
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Certify it
It’s not easy to make a profit on pre-owned boat sales. Most dealers who are successful at it struggled at…
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Put pre-owned in the front seat
Pre-owned boat sales are nothing new for Crystal-Pierz Marine. The Minnesota-based dealership chain (Ranked 5 in 2006) has always taken…
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