Blogs
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White House visit, environment, and boating!
Yesterday I was honored to be back at the White House, this time with a few others from our industry,…
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Three types of stories every leader should master
The fact that people are wired to react so strongly to stories should motivate business leaders to develop their storytelling…
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Blue Mind — Making life better!
If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life…
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Sell more this summer with SEM
The online world can be a crowded place. With most businesses now on board with creating a strong online presence,…
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Your brain on a boat (it’s better)
The next time a non-boater asks why you like boating so much, you don’t have to search for just the…
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What’s so great about Elevate!?
el·e·vate/ˈeləˌvāt/verb Raise or lift (something) up to a higher position. That is the dictionary definition of elevate. It also defines…
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USMCA: Let’s get it done
The past few weeks have been good for the boating industry related to Canada and Mexico. President Trump lifted the…
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Tariffs are the talk of the town in D.C.
The U.S. marine industry is facing a 1-2-3 punch from worldwide tariffs on steel and aluminum, anti-dumping and countervailing duties…
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350 converge on D.C. for ABC 2019
My top takeaway from three days in our nation’s capital for the 2019 edition of the American Boating Congress? That…
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Online reputation critical to dealer success
As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is…
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