Blog Spotlight
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Outshine competitors on the search engine
By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search…
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Final day at FLIBS
By David Gee On our last day at the Fort Lauderdale International Boat Show, managing editor Adam Quandt and I…
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Day 2 at FLIBS: Superyacht Village
By David Gee Okay, I admit it. Any boat show I attend from now on that doesn’t have a “Superyacht…
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My first day at FLIBS
By David Gee How do you begin to describe it? Over 1,500 boats, most quite large, wedged in bow to…
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Do You Look Like Your Website?
It is often noted that people, over time, start to look their pets or their spouses. I suspect that in…
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Why your marketing may not be relevant – and how to fix it
By David Gee When you are in the media, you are on the receiving end of lots of marketing messages.…
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Guide your customers through the path to purchase
By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as…
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Thanks Thom!
By Bill Yeargin In the Old Testament we read the story of Queen Esther who was told by her cousin…
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10 F&I-related issues that could cost you money
By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less…
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Back to school: Riding the wave of learning to sales activation
By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as…
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