Weekly 5: Discover Boating delivered 1.2 billion impressions in 2014

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.


1. Discover Boating delivers year-end report

Discover Boating delivered more than 1.2 billion consumer impressions and more than 1.8 million leads to boat manufacturer websites, the effort reported.

That was one of several positive trends in the year-end report for the fiscal year ending in September. Discover Boating also reported that 91 percent of people said they felt more positive about boat ownership after viewing this year’s “Stories of Discovery.”

2. Gallup: Very small businesses struggle to pay insurance

Most small businesses with five or fewer employees are not offering insurance to employees because of the difficulty in finding affordable rates, a new Gallup survey says.

Only 21 percent of “microbusiness owners” who have at least one employee say they provide health insurance for their employees, according to the report.

3. Consumers in better holiday spirits

Consumers plan to spend a little more than last year on holiday spending, reflecting higher consumer confidence, The Conference Board reports.

“The recent improvements in consumer confidence – along with robust job growth and declines in gas prices – have consumers approaching the holiday season in better spirits than last year,” said Lynn Franco, Director of Economic Indicators at The Conference Board. “However, despite the improved holiday cheer, consumers will once again seek out bargains and incentives when making their purchases.”

4. Getting ready for Small Business Saturday

For several years, the Saturday after Black Friday has been “Small Business Saturday,” a day to encourage consumers to shop local. While that may not be an obvious target for the marine industry, if you’re selling accessories, etc., it’s worth thinking about targeting that audience.

Here are some tips for making the most of the day.

5. In defense of micromanaging

Ted Karkus, CEO of ProPhase Labs, says he’s proud to be labeled a micromanager. Here’s why.

Leave a Reply

Your email address will not be published. Required fields are marked *