Weekly 5: Success with online reviews

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.

1. Success with online reviews

More than 80 percent of consumers say they read online reviews before deciding to business with a company. So how are you taking advantage of that trend? The Small Business Administration and online review site Yelp are partnering for a series of webinars, “Success with Online Reviews.”  They are part of larger initiative between the two organizations designed to help small businesses leverage the power of online reviews and manage their reputations.

2. Navico purchases Contour Innovations

Marine electronics giant Navico has purchased Minneapolis-based Contour Innovations, a lake mapping software provider.

Contour’s employees and headquarters will remain in Minneapolis, according to the company.

3. Give your employees negative feedback

Many bosses are afraid to give negative feedback to their employees, but a new study shows that employees want to hear it – when it’s delivered properly.

4. Opinion: Spur job growth through small business lending surge

Small business lending is still restricted, writes Beth Solomon, president & CEO of the National Association of Development Companies. Here’s what policymakers can do to get it back on track.

5. Destroy your website in 13 easy steps

It’s easy to think you can handle your website without outside help. Here are 13 ways to make sure you really screw it up.


  1. With regards to item #1 above, we at BoaterRated.com heartily recommend the program! While Yelp is good, BoaterRated is designed by and for members of the boating community and stands ready to help in any way.

  2. I found that obtaining Google reviews is extremely beneficial in retail. I often heard clients indicate that the reviews were instrumental in their decision to visit the showroom. Jason Good, VP of Sales, BoatChat.com

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