Tag Archives: Wanda Kenton Smith

Profiles in leadership: Jim Emmons

By Wanda Kenton Smith From the time he was a tyke tubing behind his grandfather’s 55-foot houseboat, through combo skiing and carving on a big board as a teen, to surfing the waves in exotic oceans as an adult, Jim Emmons has had a lifelong love affair with the water. In 1989, former college buddy John McEver of World Publications ...

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North American Sober Skipper Advisory Council appoints new members

Six new boating industry stakeholders have been tapped to serve on the North American Sober Skipper Advisory Council. They will collaborate with the existing council members on strategies to promote greater awareness and adoption of boating safety initiatives and messaging both within the recreational marine industry and the boating consumer space. The council is also actively involved in promoting and ...

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12 top boating safety tips for the busy summer boating season

By Wanda Kenton Smith With new and used boat sales soaring to record highs in 2020 to first-time boat buyers, boating safety stakeholders are taking extra measures to communicate and promote safe boating practices in advance of the busy summer boating season. “The pandemic literally saw hundreds of thousands of newcomers join the ranks of first-time boat owners, so we’re ...

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North American Sober Skipper Advisory Council nominations now open

Nominations are now open for membership on the North American Sober Skipper Advisory Council. Applications are being accepted through April 30, with appointees serving two-year terms beginning June 1.  According to Sea Tow Foundation Executive Director Gail R. Kulp, the North American Sober Skipper Advisory Council members represent a wide cross-section of the for-profit boating industry, with council members regularly contributing ...

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Water Sports Foundation launches “National Boating Safety Media Center”

WSF launches media center

As part of a U.S. Coast Guard Boating Safety Outreach Grant, the Water Sports Foundation (WSF) has just completed the first phase and launch of its new “National Boating Safety Media Center,” which is designed to facilitate and support the work of journalists assigned to cover boating safety topics.  Housed within a dedicated section on the Water Sports Foundation’s new website (www.watersportsfoundation.com/media/), ...

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Water Sports Foundation appoints Wanda Kenton Smith to communications director

The Water Sports Foundation (WSF) has appointed veteran journalist, marine marketer and publicist Wanda Kenton Smith of Kenton Smith Marketing to head communications and PR for its latest U.S. Coast Guard Boating Safety Outreach Grant focused on expanding national media coverage and enhancing media relations. Kenton Smith is a 35-plus year, award-winning marine industry professional whose career includes editor of ...

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Boating Industry ELEVATE SUMMIT 2020 launching soon

Boating Industry Elevate Summit 2020

ELEVATE SUMMIT is where top marine industry visionaries and emerging leaders convene over strategic content to connect, collaborate, cultivate and celebrate. And hundreds of people from across the industry are already registered to attend the free, one-day, virtual event taking place on Tuesday, November 17, beginning at 8:30 am CST. “We have a full day of compelling content, proprietary industry ...

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International Women in Boating re-ignites

By Wanda Kenton Smith I’m old enough to recall going to boat shows and being only one of a few female executives in attendance. While I’ve always enjoyed the company of male colleagues, I longed to meet other women who shared my career of choice.  Back in the early ‘90s, I founded International Women in Boating (IWB) with the goal ...

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Marine Marketers of America announce 2019 Neptune Award winners

Marine Marketers of America (MMA) announced the winners of the 2019 Neptune Awards for Marine Marketing Excellence during the Miami Boat Show.  “Winning a Neptune Award communicates the highest level of marketing achievement in the boating industry,” said MMA President Wanda Kenton Smith. “This year’s field of entries represents a stellar mix of outstanding marketing initiatives launched and executed by ...

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MMA honors Thom Dammrich

Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers of America at the third annual Grow Boating Marketing Summit at IBEX in Tampa, Fla. Dammrich received a standing ovation from the crowd of 200 marine marketers in attendance. “Marine Marketers of America is honored and extremely pleased to present this well-deserved and highly ...

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