Tag Archives: social media marketing

By David Gee Okay, I'll admit it, I am engaging in a bit of click bait blogging. Social media does in fact sell boats. Social media is an important, even essential, part of marketing today for most companies and organizations. But it's not enough. It can't be successful in isolation. And yet I seem to be coming across more and ...

By David Gee "Even if you have all the money in the world to spend, the best way to market your business is through social media," says no less an authority than Sir Richard Branson, world-renowned entrepreneur, and the man once named world’s top social media CEO. "Social media works because it puts products and information in front of the ...

According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...

Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only two percent of website visitors will fill out a website contact form, so what about the other 98 percent? Facebook allows you to ...

What is social media? An additional place to list inventory A way to personalize your dealership A task for my niece/nephew because they’re young and were born knowing what to do A waste of time Correct Answer: 2. After auditing a handful of dealership Facebook pages recently, I noticed that many don’t know what social media is. I say that ...

Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...