Tag Archives: Sierra

A brand that has been a mainstay across the marine industry for more than five decades will have a new purpose. To become a consolidated aftermarket (service?) parts brand, the new Sierra brand integrates other popular Dometic Marine product brands including Shields (marine hoses) and Moeller (fuel tanks, fuel tank senders, marine accessories). In addition, Dometic’s Prime Line brand and ...

SeaStar Solutions announced the 50th Anniversary of its Sierra parts and distribution division. “Sierra Supply Company was acquired in 1966 as a division of Echlin, Inc.,” said Tom Douglass, vice president of sales and marketing for SeaStar Solutions, and Sierra alum. “Although Sierra has been a part of several other corporations over the years, it has found a home with ...