Home » Tag Archives: Sam Fulton

Tag Archives: Sam Fulton

Boat Trader launches new mobile app

Boat Trader recently announced the launch of its new app for iOS and Android mobile devices. This addition to Boat Trader’s technology suite reinforces the company’s mission to leverage technology to deliver a world-class shopping experience. With more than 1,600 dealers and private party sellers, and more than 100,000 new and used boats for sale in the Boat Trader marketplace, ...

Read More »

Boats Group launches new online shopping platform

Boats Group has announced the launch of its redesigned boat shopping platform. The new boats.com reflects a reimagined shopping experience, while addressing one of the industry’s biggest challenges: Keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. “Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners, so ...

Read More »

2018 Boating Industry Movers and Shakers

The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way they do business, while embracing the challenges facing the marine industry. These leaders are people whose initiative and drive shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders who continue to ...

Read More »

Lapsed boaters key element in lead conversion, sales study

Lapsed boaters - individuals who have left the water or the boating lifestyle - represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

Read More »

Boats Group CEO recaps lead conversion, sales study

Earlier this spring, Boats Group announced the findings from an in­-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. InfoLink Technologies, Inc. conducted the lead analysis for Boats Group to identify consumer purchase behaviors and provide market intelligence. Over the last five years, new boat sales have been steadily increasing coinciding with ...

Read More »

Boats Group launches new BoatWizard mobile app

Boats Group, a global classifieds marketplace and marketing software solutions provider to marine brokers and dealers,  announced the launch of its new and improved BoatWizard mobile app. The app is exclusive to brokers and dealers in the recreational boating space, designed to make it easier  to access and manage inventory across the YachtWorld, Boat Trader, and boats.com platforms in real ...

Read More »