Tag Archives: Sam Fulton

Boats Group invests in European boat rental platform

Click&Boat, the leading boat rental platform in Europe, recently announced a significant investment from funds advised by Permira, the global private equity firm, alongside Boats Group. Founded in 2014 and headquartered in France, Click&Boat’s unique, technology-enabled platform matches boating enthusiasts with over 40,000 boats in more than 600 destinations globally, enabling them to rent a boat easily and efficiently. The ...

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New Boats Group study shows rising newcomer interest in boating

Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world, announced the findings from its 2021 Lead Conversion Analysis that examined all U.S. sales leads from across its Boat Trader, YachtWorld and boats.com portals. The study, conducted in partnership with data analytics firm Info-Link Technologies, highlights the impact that Boats Group’s sites have ...

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Boats Group acquires Dutch marketplace Botentekoop

Boats Group, the tech business behind the largest online marketplaces for boats and yachts in the world (Boat Trader, YachtWorld, boats.com, Cosas De Barcos, iNautia and Annonces du Bateau), announced it has acquired the leading boating marketplaces in the Netherlands, Botentekoop.nl, Boten.nl and Botenbank.nl, from Arimpex Media Solutions. Adding the leading Dutch boating marketplaces to their growing portfolio of international sales platforms strengthens Boats Group with increased consumer engagement throughout Western Europe and ...

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Boats Group promotes new VP of sales

Boats Group announced the promotion of John Souch to vice president, sales – North America. Souch is responsible for leading Boats Group’s North American sales team, which includes managing relationships with more than 3,000 boat dealers and yacht brokers, as well as partnerships with OEMs and large dealer groups. Souch brings 15 years of marine experience to his new role. ...

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Boats Group acquires French marketplace

Boats Group, the tech business behind online marketplaces for boats and yachts in the world (Boat Trader, YachtWorld, boats.com, Cosas De Barcos and iNautia), announced they have purchased Annonces du Bateau and all its assets from CarBoat Media. Boats Group said Annonces du Bateau is a leading boat sales marketplace in France and and believes it will provide the company ...

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Boat Trader launches new mobile app

Boat Trader recently announced the launch of its new app for iOS and Android mobile devices. This addition to Boat Trader’s technology suite reinforces the company’s mission to leverage technology to deliver a world-class shopping experience. With more than 1,600 dealers and private party sellers, and more than 100,000 new and used boats for sale in the Boat Trader marketplace, ...

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Boats Group launches new online shopping platform

Boats Group has announced the launch of its redesigned boat shopping platform. The new boats.com reflects a reimagined shopping experience, while addressing one of the industry’s biggest challenges: Keeping boat shoppers, particularly first time boat buyers, in the purchase funnel. “Our mission is to leverage technology to deliver a world-class shopping experience and leading value to our industry partners, so ...

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2018 Boating Industry Movers and Shakers

The 8th annual Movers & Shakers Awards recognize leaders who haven’t been afraid to take chances in rethinking the way they do business, while embracing the challenges facing the marine industry. These leaders are people whose initiative and drive shake up and better their companies and the entire industry. From product entrepreneurs to advocacy champions to leaders who continue to ...

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Lapsed boaters key element in lead conversion, sales study

Lapsed boaters – individuals who have left the water or the boating lifestyle – represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

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Boats Group CEO recaps lead conversion, sales study

Earlier this spring, Boats Group announced the findings from an in­-depth analysis of U.S. sales leads across three of its sites – YachtWorld, Boat Trader and boats.com. InfoLink Technologies, Inc. conducted the lead analysis for Boats Group to identify consumer purchase behaviors and provide market intelligence. Over the last five years, new boat sales have been steadily increasing coinciding with ...

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