Tag Archives: Pure Watercraft

Pure Watercraft acquires ELUX Marine to expand electric boating

Pure Watercraft has acquired ELUX Marine, a Minnesota-based electric luxury pontoon boat manufacturer. The equity-based transaction combines ELUX’s expertise in the lucrative Upper Midwest boating market with Pure Watercraft’s electric outboard motors and complete electric boats. ELUX Marine was founded in 2017 by Howard Root, a former medical device entrepreneur and lifetime Minnesota boater, and Bart Jones, a Minnesota boat ...

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Electric outboard motor manufacturer receives new funding

Pure Watercraft electric outboard

Electric boating technology company Pure Watercraft closed a total Series A financing of $37.5M, including a previously-announced $23.4M. The funding round was led by L37, a hybrid venture capital and private equity firm. L37 Managing Partner Randall Ussery will also join Pure Watercraft's board of directors. Driven by its mission to make boating more enjoyable, accessible, and environmentally-friendly, Pure Watercraft brings direct-to-consumer ...

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Pure Watercraft releases new marine propulsion battery pack

Seattle-based Pure Watercraft has announced the launch of a new energy-dense battery pack for marine propulsion. The battery pack that powers the company’s outboard motor now has a capacity of 8.85 kWh (47 percent more capacity than the previous model) and active thermal management, enabling faster planing, longer range, and extended operation at top speed. The result is a more ...

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Pure Watercraft launches electric Pure Outboard

On Wednesday, Pure Watercraft announced its flagship product Pure Outboard, which is now available for pre-order. Andy Rebele, a boating and rowing enthusiast and an entrepreneur, founded Pure Watercraft. He and his team of engineers spent the past four years researching and developing the Pure Outboard. The engine was built from the ground up without borrowing pieces of a gas-powered ...

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