West Virginia Gov. Jim Justice recently announced that Pure Watercraft, a direct-to-consumer provider of high-performance electric boats, has executed an agreement with the State of West Virginia to manufacture its electric pontoon boats in Beech Bottom, West Virginia. “This is truly an incredible day for West Virginia,” said Governor Jim Justice, “Pure Watercraft is a company right on the cutting ...
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A new era of power
By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet an evolving consumer expectation, boat ...
Read More »GM buys stake in electric boat company
General Motors has acquired a 25% ownership stake in Pure Watercraft, a Seattle-based company that specializes in creating all-electric boating solutions. According to a GM press release, the collaboration between GM and Pure Watercraft advances a shared vision to promote sustainability through an expansion of zero-emissions mobility for future generations and reflects the holistic approach necessary for widespread EV adoption. ...
Read More »Pure Watercraft acquires ELUX Marine to expand electric boating
Pure Watercraft has acquired ELUX Marine, a Minnesota-based electric luxury pontoon boat manufacturer. The equity-based transaction combines ELUX’s expertise in the lucrative Upper Midwest boating market with Pure Watercraft’s electric outboard motors and complete electric boats. ELUX Marine was founded in 2017 by Howard Root, a former medical device entrepreneur and lifetime Minnesota boater, and Bart Jones, a Minnesota boat ...
Read More »Electric outboard motor manufacturer receives new funding
Electric boating technology company Pure Watercraft closed a total Series A financing of $37.5M, including a previously-announced $23.4M. The funding round was led by L37, a hybrid venture capital and private equity firm. L37 Managing Partner Randall Ussery will also join Pure Watercraft’s board of directors. Driven by its mission to make boating more enjoyable, accessible, and environmentally-friendly, Pure Watercraft brings direct-to-consumer ...
Read More »Pure Watercraft releases new marine propulsion battery pack
Seattle-based Pure Watercraft has announced the launch of a new energy-dense battery pack for marine propulsion. The battery pack that powers the company’s outboard motor now has a capacity of 8.85 kWh (47 percent more capacity than the previous model) and active thermal management, enabling faster planing, longer range, and extended operation at top speed. The result is a more ...
Read More »Pure Watercraft launches electric Pure Outboard
On Wednesday, Pure Watercraft announced its flagship product Pure Outboard, which is now available for pre-order. Andy Rebele, a boating and rowing enthusiast and an entrepreneur, founded Pure Watercraft. He and his team of engineers spent the past four years researching and developing the Pure Outboard. The engine was built from the ground up without borrowing pieces of a gas-powered ...
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