Princecraft Boats announced the launch of its virtual park to provide consumers the opportunity to explore their most popular models in an innovative, interactive environment. “The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,” said Jean-Philippe Martin-Dubois, Director of Marketing. “Our goal was to mirror the in-person boat show ...
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Princecraft earns Employer of Choice Award from Boating Industry Canada
For the fourth consecutive year, Princecraft Boats has been awarded the Employer of Choice Award – Marine Business category, by the Boating Industry Canada Employer of Choice (BICEOC) Award Program. The award, which is historically presented during the Toronto Boat Show, was announced virtually this year. “We are proud to be awarded the 2021 Boating Industry Canada Employer of Choice Award ...
Read More »Market Trends: Room for everyone
By Adam Quandt Industry leaders across the recreation marine sector regularly preach the importance of selling the experience of boating, rather than just simply selling the product. With generous room aboard and the ever-increasing versatility of both pontoons and deck boats, manufacturers within these segments of the industry are consistently striving to provide the experience of boating to the many ...
Read More »Brunswick Boat Group names new Princecraft president
Brunswick Boat Group has announced that Rodier Grondin has joined the company as Princecraft president. Grondin will be based in Princeville, Quebec, Canada, and report to Steve Langlais, president of the Boat Group’s Fort Wayne Operations in Indiana. Rodier joins Princecraft from Venmar/Broan-Nutone, a leading manufacturer and distributor of residential ventilation and other household products, where he contributed for 11 ...
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