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Tag Archives: mobile marketing

Embracing technology trends to advance your business

No matter where we are in the world, our lives are connected through technology. Smartphones have evolved into the ultimate travel companion, housing all of your valuable information right at your fingertips. With this in mind, it is important for the marina industry to respond to this booming travel trend and capitalize on it to service our guests. At IGY ...

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Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

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Three mobile marketing terms you should know

In the final part of our three-part series on mobile marketing, we explore three key terms marketers should know to put together a marketing plan that will effectively send consumers through the sales funnel. Mobile Pages Mobile-optimized websites are designed to work well on any smartphone and are an essential tool for mobile marketing. Whether you're asking consumers to scan ...

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Reaching the mobile Internet

Four years from now, more people will be accessing the Internet using a mobile device than a desktop computer. That was the prediction offered by Mary Meeker, head of Morgan Stanley’s global technology research team, during a presentation streamed live over the Internet last month. Meeker, who was dubbed “Queen of the Net” by Barron’s magazine in the late 90s, ...

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Answers to your toughest Internet questions

One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses. That came through loud and clear in the results of the ...

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