Millennials
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News
New Boat Trader survey reports on Millennial boater upgrades
Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their…
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News
Boating Industry seeking nominations for 2020 40 Under 40
One of Boating Industry’s most popular and well-read editorial features will return early in 2020. Our editorial staff is now accepting nominations…
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News
NMEA launches Young Professionals Group
The National Marine Electronics Association (NMEA) has started a Young Professionals Group (YPG) to bring together industry personnel under the…
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Adam Quandt
Don’t write off the millennial (or any) shopper
As a preface to this blog post, I’m currently in the market for a PWC. I know, it’s not necessarily…
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Features
Survey: Millennial buyers a continued concern, diversity still not an issue
The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment…
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Blogs
Millennial spending
A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a…
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Features
40 Under 40
40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this…
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Blogs
Millennials go outside, just not on boats
Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a…
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Blogs
Social media: Not just for reaching Millennials
If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in…
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Blogs
To reach Millennials, get rid of the misconceptions
If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll…
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