Millennials
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News
New Boat Trader survey reports on Millennial boater upgrades
Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their…
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News
Boating Industry seeking nominations for 2020 40 Under 40
One of Boating Industry’s most popular and well-read editorial features will return early in 2020. Our editorial staff is now accepting nominations…
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News
NMEA launches Young Professionals Group
The National Marine Electronics Association (NMEA) has started a Young Professionals Group (YPG) to bring together industry personnel under the…
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Adam Quandt
Don’t write off the millennial (or any) shopper
As a preface to this blog post, I’m currently in the market for a PWC. I know, it’s not necessarily…
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Features
Survey: Millennial buyers a continued concern, diversity still not an issue
The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment…
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Blogs
Millennial spending
A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a…
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Features
40 Under 40
40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this…
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Blogs
Millennials go outside, just not on boats
Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a…
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Blogs
Social media: Not just for reaching Millennials
If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in…
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Blogs
To reach Millennials, get rid of the misconceptions
If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll…
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Features
Attitudes on new markets little changed
Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more…
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Blogs
To attract Millennials, hire tattooed employees
Are you looking to attract more Millennials to your business? Based on the results of our most recent survey, which…
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Blogs
Find a young mentor
A recent editorial piece written by Phyllis Korkki of The New York Times caught my eye this week, as the…
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Blogs
iPhone 7 will be water-resistant
Rarely does the announcement of Apple’s latest phone have a huge impact on our industry. After all, we’re trying to…
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Blogs
Home ownership is at its lowest rate since 1965
The U.S. Census Bureau announced last week that the home ownership rate is currently at 62.9 percent, a non-seasonally-adjusted figure.…
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Blogs
Catching Millennials with Pokémon Go
Have you played Pokémon Go yet? Don’t worry, me either. But it’s likely you’ve seen dozens of social media posts…
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Blogs
You’ve got to find their purpose
I read a lot of Millennial think pieces. It often feels like a form of masochism because so many people…
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Features
Weekly 5: You’ve got 8 seconds to get Millennials’ attention
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure…
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Blogs
Boatsetter gains traction with younger boaters
Boatsetter recently announced that more than 50 percent of its customer base consists of Gen Xers and Millennials. The peer-to-peer…
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Blogs
Be real, not “on fleek”
To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog…
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