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Tag Archives: Millennials

Boating Industry seeking nominations for 2020 40 Under 40

One of Boating Industry’s most popular and well-read editorial features will return early in 2020. Our editorial staff is now accepting nominations for our 40 Under 40 program, highlighting the best young leaders across the marine industry. The 2020 40 Under 40 will be featured in a cover story that will be published in the March/April print and online issues of Boating Industry. The 40 ...

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NMEA launches Young Professionals Group

The National Marine Electronics Association (NMEA) has started a Young Professionals Group (YPG) to bring together industry personnel under the age of 40 from diverse backgrounds in marine electronics. The new group's goal is to attract, retain and promote diversity in the next generation of NMEA leaders and to help ensure their success. NMEA membership is not required to be ...

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Don’t write off the millennial (or any) shopper

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

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Millennial spending

A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a neat infographic for any young person trying to figure out how to make those paychecks work better for them. At first glance, the infographic showing 30 percent of income should be going to personal spending, which for someone making $34,000 ...

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40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

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Millennials go outside, just not on boats

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Social media: Not just for reaching Millennials

If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in The New York Times shared data from a recent Nielsen report that shows Americans from 18 to 34 are less obsessed with social media than adults 35 to 49. While Millennials spend an average of 6 hours 19 minutes per ...

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To reach Millennials, get rid of the misconceptions

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

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Attitudes on new markets little changed

Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more concerned about bringing younger buyers into the market than they are about attracting non-white buyers, according to the latest Boating Industry reader survey. We surveyed readers of Boating Industry’s print and digital products, including dealers, manufacturers, suppliers and others working ...

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