Tag Archives: Marketing

Improve sales with attitude

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...

Read More »

Marine Marketers of America announce 2019 Neptune Award winners

Marine Marketers of America (MMA) announced the winners of the 2019 Neptune Awards for Marine Marketing Excellence during the Miami Boat Show.  “Winning a Neptune Award communicates the highest level of marketing achievement in the boating industry,” said MMA President Wanda Kenton Smith. “This year’s field of entries represents a stellar mix of outstanding marketing initiatives launched and executed by ...

Read More »

Pursuit Boats welcomes new marketing manager

Pursuit Boats recently welcomed Megan Foley Morris to its team in the role of marketing manager. Morris brings with her a wealth of experience in the fields of marketing, public relations, advertising, publishing and event planning across multiple platforms, including more than 10 years immersed directly in the marine industry. Morris will work closely with Pursuit’s director of marketing as ...

Read More »

Why your marketing may not be relevant – and how to fix it

By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

Read More »

Rollick and AVALA join forces, rebrand as Rollick, Inc.

Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing Group last October and will now become one branded organization known as Rollick.Rollick said its mission is to provide a seamless customer experience from pre-purchase through re-purchase by helping manufacturers, dealers and affinity partners connect with their customers through an ...

Read More »

Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

Read More »

Creating content that converts

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...

Read More »

The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

Read More »

Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

Read More »