Home » Tag Archives: Marketing (page 4)

Tag Archives: Marketing

7 steps to creating successful events

For marine businesses looking to create successful events, there is one simple tactic: plan ahead. Any event that is intended to make an impact on customers should take weeks to organize, develop and execute. “To have any successful event, you have to plan far enough in advance,” said Dave Commander, president of Russell Marine, the Boating Industry Top 100 Best ...

Read More »

Digital marketing is traditional marketing

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered "traditional marketing" is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are making changes to reflect the ...

Read More »

Matt Sellhorst joins Boating Industry as columnist

Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of Boating Industry’s Movers and Shakers ...

Read More »

Social proof through traditional media

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices. It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  While the importance of digital marketing ...

Read More »

Survey: Digital marketing surpassing traditional

The boating industry is embracing digital marketing to an even larger extent than in past years, with mobile advertising, social media and the Web grabbing a larger share of the marketing dollar in 2015. Still, traditional methods like boat shows and print advertising aren’t being abandoned in the quest for the elusive boat buyer, according to the latest Boating Industry ...

Read More »

Be real, not “on fleek”

To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog on tips for how to market to Millennials. This week, I would like to briefly cover some “don’ts.” Over the weekend, I found a fascinating article on the “definitive list of things Millennials hate to see in ads.” Among the ...

Read More »

It’s time for small businesses to get serious about Instagram

I’ve talked about Instagram’s growing significance in the role of digital marketing before. I promise I’m not just hyping up the app because I like using it to post pictures of my dog. (Though I do encourage you to follow @boatingindustry for updates and “throwback Thursday” photos from Boating Industry archives.) I’m revisiting the topic because Instagram has announced it ...

Read More »

Chris-Craft to build lifestyle bicycles

Chris-Craft recently announced a partnership with PTX Performance Products, Inc. to create a line of retro-modern lifestyle bikes, expanding Chris-Craft’s offerings beyond its historic boats. The new bikes will integrate the classic Chris-Craft aesthetic. I find this fascinating, and not just because a new vintage bicycle appeals to my “hipster” tendencies. While there are manufacturers that certainly specialize in other ...

Read More »

Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

Read More »