Tag Archives: Marketing

By David Gee Do you make – and sell – boats, or family memory-making machines? Are you focused on turning glass into cash, or do you see your role as something loftier, such as playing a part in improving people’s mental health, or reducing stress in demonstrable ways? When I was at the recent Miami International Boat Show I ran ...

Marine Marketers of America (MMA), the exclusive association for those engaged in marine industry marketing activities, today announced recipients of the 2021 Neptune Awards for marine marketing excellence against the backdrop of the Miami International Boat Show. The award program, now in its 14th year, honors creative concepts, campaigns and initiatives from across all sectors of the marine industry ecosystem. ...

Nautical VenturesFort Lauderdale, Fla. Traditional and ordinary are two words that could never be used to explain the marketing efforts at Nautical Ventures. This Fort Lauderdale-based dealership group is all about standing out from the rest of the crowd and showing the world what having fun on the water is all about. With nine locations across Florida representing almost 20 ...

Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers, recently unveiled a new brand and website. “Meet the Priority One of today,” said Heather Mariscal, Priority One president. “We’re excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership ...

Rollick Inc., a relationship marketing technology provider for Marine, Powersports, and RV dealers and manufacturers, announced an expanded partnership with Synchrony (NYSE: SYF), a consumer financial services company.   The two companies launched the Synchrony Loan Rebate Offer pilot program through Rollick’s dealer website widget and the GoRollick Marketplace platform in June 2020. Leading up to the national expansion on July 1, 2021, Rollick offered thousands of shoppers an invitation to apply for Synchrony’s installment loan product throughout the ...

By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back to more “normal routines.” Hopefully we are getting back to a more normal life all the way around, because these past 18 months I know I’ve felt out of sorts at times. Maybe you can relate, if you’ve had the ...

By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your service department is busier than ever, even if some parts and materials are harder to come by. The question is, are you doing an outstanding job taking care of your clients across the entire dealership to ensure they continue as ...

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for a 22- to 24-foot tri-toon with 150hp in a few of the mid-price range brands in the Midwest. As you can imagine, his search was coming up empty in an effort to get on the water this summer. A particular ...

By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? Last year’s surge in digital usage has resulted in our digital interactions becoming more fragmented and sporadic. But did you know that many of these seemingly meaningless interactions are opportunities to connect with motivated buyers? These ...