Marketing
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Top News
Marine Marketers of America extend Neptune Award entry deadline
Marine Marketers of America (MMA) announced it has extended the Neptune Award entry deadline to Sunday, December 17, 2023 at…
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Top News
YESSSS appoints North American marketing director
YESSSS, a marketing and business consultancy firm in the marine industry, continues to expand with the appointment of Eve Verberne…
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Top News
Marine Marketers of America seek 2023 Neptune Award nominations
Marine Marketers of America (MMA) is now accepting entries for the 2023 Neptune Awards competition, the most prestigious recognition program…
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Top News
Discover Boating launches enhanced Boat Finder
With the 2024 Discover Boating boat show season on the horizon, Discover Boating is launching an enhanced version of its…
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Top News
Lenco debuts new brand identity
Lenco, designer and manufacturer of trim tabs, actuators, hatch lifts and accessories, announced a brand refresh. Encompassing a new logo,…
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Features
Welcome on the water
By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of…
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Uncategorized
Discover Boating hosts immersive press event in Charleston
Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media…
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Blog Spotlight
How to create successful listings that generate sales
By Nicole Schantz With summer in full swing, many anglers and boat enthusiasts are shopping for their next boat. It’s…
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Top News
YESSSS announces joint CEO
YESSSS, a business and marketing consultancy firm in the marine industry, announced the appointment of Chris Baird as joint CEO…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Dealers
MarineMax recognized by the American Advertising Federation of Tampa Bay
MarineMax recently received recognition in the 2023 Tampa Bay American Advertising Awards which gives the highest accolades to the area’s…
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News
MMA announces 2022 Neptune Award winners
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, has announced this year’s winners…
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Blog Spotlight
Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Columns
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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Blog Spotlight
Solve your SEO troubles by answering your customers’ questions
By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three…
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News
Boat Trader kicks off summer campaign
Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share…
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Columns
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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News
Marine Marketers of America announce 2022 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of…
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Blog Spotlight
Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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Features
Marketing strategies for growth: Creating a competitive advantage with your marketing
By David Gee Do you make – and sell – boats, or family memory-making machines? Are you focused on turning…
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