Tag Archives: Marketing

Boat Trader tours America’s boating towns in new video series

Boat Trader logo

Boat Trader recently announced the launch of its new video series titled, Stomping Grounds, a documentary-style series on YouTube that explores our nation's waterways and cherished boating towns. The series sets out to uncover unique cultures, histories and traditions, and capture the boating stories behind them. Released everywhere on social media, Boat Trader debuted the official trailer and initial full-length episode. Stomping Grounds' first ...

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Want to strengthen your customer service? Use social media

By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer service. As the buying process becomes increasingly digital, how does this impact dealers’ approach to serving their customers? It turns out consumers have an increased expectation for boat dealers to provide digital ...

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Create better customer connections through emotional marketing

By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and it certainly can be, if that’s your goal—emotional marketing pertains to any type of persuasive messaging that’s used to tap into people’s emotions and form a connection. Over the years, studies have ...

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Martin Flory Group hits PR milestone

Martin Flory Group recently marked a major achievement with the distribution of its 25,000th press release. Client LIQUI MOLY was the subject of the milestone message from the well-known global public relations firm.  The family PR business was originally founded in 1962 as Jerry Martin Associates. Jerry Martin was Johnson Motors' first sales promotion manager. Martin Flory Group is now ...

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Boost your sales leads with these 4 digital marketing tools

By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number of customers who are browsing on the dealership’s lot—but now that the internet has become the central source for researching boats, parts and marine services, digital marketing is a must. Dealer Spike ...

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Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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Marketing strategies for growth: ADA web compliance and ADA-related lawsuits

By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the internet is web accessible. The American Disabilities Act was developed in 1990 and declares that all places of public accommodation remove any access barriers that would inhibit a person with disabilities from accessing the business’s goods and services – including ...

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