Marketing
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MICD Program marketing creates 800,000 impressions
A multi-pronged marketing partnership with Boating magazine intended to promote and educate consumers on the benefits of buying a boat…
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Features
Lake Union Sea Ray: Separate marketing budgets create flexibility
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Blogs
Digital marketing is traditional marketing
Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have…
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Matt Sellhorst joins Boating Industry as columnist
Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May…
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Features
Social proof through traditional media
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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Blogs
Be real, not “on fleek”
To ensure the boating industry’s future, companies will need to start targeting Millennials. Justin Di Vilio posted a great blog…
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