Tag Archives: Marketing

We talk a lot about arcane marketing tactics, productivity and technology, but sometimes the most valuable tool is a pen and a slip of paper. Being personable on the sales floor and in the service bay is par for the course, but going the extra mile with customers is a great way to make them feel welcome and keep some ...

Last week, Boating Industry shared part one of the insights from the VIP Influencers Group, newly organized by the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force), about understanding new markets for the boating industry to reach. This week, the VIP Influencers Group offers its best practices on how to best engage these markets. Building relationships with the community ...

In order for the boating industry to sustain the growth it is poised to experience in 2015, new markets will need to be reached and new boaters will need to be created. Last year, the Recreational Boating and Leadership Council’s New Markets Task Force (formerly called the Diversity Task Force) held its first official group meeting during the Miami International ...

“Digital disruption makes a nice headline,” said an insurance executive, responding to a news report that insurance agents are being “squeezed” by the Internet. “The realities of the insurance business are a bit more complex than that,” he said, assuring insurance agents that digital is no threat to their business. We like to think that what we do is impervious ...

An interesting look at email marketing by MarketingProfs gives us some good data on what works for an email subject line. Digging into a study of 21 billion emails across 2,500 brands, they found that a few words provided the most interaction. So here’s a glance at some of the best and worst words to use in your subject line ...

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year salespeople find themselves on the bottom rung of the public’s trust ...

As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what I call Social Proof. Today, I’m going to share why this may be the missing link to a more profitable 2015. As I write this, I’m down at the MDCE in Orlando getting ready to present tomorrow for hundreds of ...

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink routine business duties. If you don’t have ...

There’s an over supply of useless, whacky, and just plain dumb marketing and sales ideas. For example, if someone says the best time to email customers is 10 am on Thursdays forget it. What if you’re aiming at teachers, lawyers, nurses, boomers or just about anyone else? One solution never fits everyone, even if they’re in the same market segment. ...

Last time we talked, I told you about the 24/7 Selling Machine I created to take me from a “No Boat Selling Son of a Gun” to a Top Producer at a six-location dealership.  Today, I want to reveal the components of this system and how you can take advantage of my discovery. During the busy selling season, you need ...