Tag Archives: Marketing

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement indeed. How would more referrals impact your dealership? ...

Discover Boating’s marketing campaign is on pace to finish the year with huge success, thanks in part to the Stories of Discovery and the organization’s partnership with boating ambassador and country music star Jake Owen. As of date, the Stories of Discovery video views are seeing a 90 percent increase in views over the previous year, with a little over ...

The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the percentage of new boat buyers under the ...

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are Going to Serve Select a single target market ...

MattLast week we covered how to identify your target market and get them to raise their hand so you could guide them down the Educational Spectrum of a Boat Buyer. During the third step, Educate and Motivate, we discussed ways to automate that process so it wasn’t all manual effort by your sales team. Now, let’s look at how you ...

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

WEST PALM BEACH, Fla. — After much demand from dealerships across the nation, Distinct, a South-Florida based marketing company best known for creating the award-winning www.marineconnection.com website and revolutionary Digital Price Signs, announced that it is now offering Speed Digital’s cloud-based Dealer Management System and Website Platform to boat dealers who are seeking to boost their online sales. The seamless ...

Paid search is a wonderful way to precisely target your prospective customers, but it’s not exactly the most intuitive way to advertise. All those menus, all that jargon and piles of competing advice make getting an ad online a bit of a headache for the uninitiated. But before you start targeting, grouping keywords and running campaigns, there is one big ...

Google might be embroiled in a massive antitrust suit in Europe, but that doesn’t mean that operations have stopped by any means. One thing that has just about every tech blog, marketer, content strategist and web developer sweating is impending search algorithm change from Google. Sweeping changes to the way search functions will focus on how a website is viewed ...