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Tag Archives: Lauren McLean

Guide your customers through the path to purchase

By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on digital strategy. Websites have begun to replace in-store visits as a customer’s first experience with a business. If you have a well-designed responsive website with regularly updated content and inventory, you’ve got ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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Online reputation critical to dealer success

As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is known as the friendly neighborhood boat shop where people can relax and browse inventory with a cup of coffee in hand. Maybe you’re the trendy local dealership with the modern space and the latest technology. Or maybe you fall somewhere ...

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Creating content that converts

In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video and through any channel in between, is more popular than ever. But what is it about content that draws so much attention? And how can we make sure that our content is performing at the ...

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Prioritize quality over quantity for best ROI

Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy has changed quite a bit since its inception. While it provides a great platform for reaching customers, it is no longer a wise choice to overload customers with emails. With time, customers have gotten more selective when it comes to ...

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Break into the customer journey with geofence targeting

As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer journey. But it can be hard enough to implement the right digital strategy to reach your target audience, let alone an individual prospect with his or her own unique actions and experiences. One way to break into the customer journey ...

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Don’t let your leads get away

Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on your website can be even tougher, and in order to earn an online lead that converts to a sale, those people most likely need to visit your site more than once. Consider the amount of distractions available to people online ...

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