Lauren McLean
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Blog Spotlight
Kick off the new year with an end-to-end digital marketing strategy
By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution…
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Blog Spotlight
Show customers you care — digitally!
By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your…
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Blog Spotlight
Outshine competitors on the search engine
By Lauren Labunsky Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search…
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Blog Spotlight
Guide your customers through the path to purchase
By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as…
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Blog Spotlight
Leverage Facebook advertising to reach local prospects
By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people…
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Blog Spotlight
Disrupt the customer journey
The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as…
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Blog Spotlight
Optimize your site for voice search
By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership…
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Blog Spotlight
Sell more this summer with SEM
The online world can be a crowded place. With most businesses now on board with creating a strong online presence,…
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Blog Spotlight
Online reputation critical to dealer success
As a boat dealership owner or manager, you’ve likely given your business’ local reputation some thought. Maybe your dealership is…
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Blog Spotlight
Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Blog Spotlight
Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Blog Spotlight
Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Blog Spotlight
Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Blog Spotlight
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your…
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Blog Spotlight
Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Blog Spotlight
Providing superior customer service on social media
If your dealership has a presence on social media, you will be required to provide customer service through those social…
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Blog Spotlight
Blogging: Should you start?
As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,”…
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