Jim Jabaay
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Blog Spotlight
The missing moment in the buying journey
Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to…
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Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Blog Spotlight
Three Steps to Amp Up Boat Show Marketing Using Facebook
Our local boat shows still drive the majority of revenue at the dealer level and in some cases, the budget…
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Blog Spotlight
How strong is your online presence from the view of a prospect?
As we prepare for 2018, I challenge each of you to rethink the marketing techniques you do inside of your…
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Blog Spotlight
Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
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Blog Spotlight
Three ways to help first time boaters overcome buying jitters
With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the…
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Blog Spotlight
Is the boat buying process broken?
As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me…
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Blog Spotlight
How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help…
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Blogs
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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Blogs
Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer…
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