Tag Archives: Jeffrey Poole

Yamaha Marine expands family to increase technology

By Adam Quandt The world of technology moves fast. Despite playing some catch-up in some aspects of technology due to the harsh operating environment, the same sentiment rings true for technology in the marine space. Even down to the partnerships in play in the marine technology sector, things move increasingly fast. In March of 2021, Boating Industry reported on a ...

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Yamaha to purchase Siren Marine

Yamaha Marine logo

Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). Yamaha expects to complete the purchase before the end of the year. The announcement follows Yamaha’s minority investment in Siren last March and underscores the company’s commitment to deliver connected products ...

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Smart boat: Working together for a better boat tomorrow

By Adam Quandt While running wooden sail boats in St. Barts in the early 2000s, late Siren Marine founder and visionary Dan Harper knew there had to be a way to ensure that his boats were in good condition while away from the docks. At the heart of Harper’s thinking was knowing that most major problems with boats start small ...

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Siren Marine partners with Hinckley Yachts

Siren Marine has announced a partnership with American boat builder Hinckley Yachts. The two companies will work together to connect owners with their boats using innovative, cloud-based technology – all while enabling timely service and maintenance activities that can prevent potential downtime. Combined with the advanced vessel monitoring, tracking and security features of Siren Marine’s Connected Boat system, the result ...

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Yamaha announces new alliance with Siren Marine

Yamaha Marine logo

Yamaha Motor Corporation, U.S.A. announced a strategic alliance with Siren Marine. It is Yamaha’s most recent step to reinforce  CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to use and creating greater satisfaction and confidence on the water. Siren was chosen for its track ...

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