Tag Archives: Jean-Francois Lair

Beneteau makes boat division appointments

As part of the “Let’s Go Beyond!” plan and the structuring of the House of Brands, the Groupe Beneteau announced the appointments of Yann Masselot as chief brands and communication officer for the boat division and Jean-François Lair as director of BENETEAU brand. The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot ...

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Beneteau America appoints Emerald Coast Marine Group as its newest powerboat dealership

Beneteau America has appointed Emerald Coast Marine Group as its newest powerboat dealership to represent the Gran Turismo, Monte Carlo, Swift Trawler, Antares, Flyer and Barracuda product lines exclusively in the Northwest Gulf Coast from Mississippi to Port St. Joe, Florida, beginning model year 2020. New product is expected to arrive at the dealership in July. “Beneteau is proud to ...

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Dream Yacht Charter launches Dream Boat Club in North America

Dream Yacht Charter continues its strategy of diversifying its services in 2019 by introducing Dream Boat Club in North America in partnership with boat manufacturers Beneteau and Zodiac Nautic. The North American Dream Boat Club is based on the earlier success of its European club model. “This partnership is another step in bringing the experience of boating to all with ...

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Beneteau announces partnership with Sail and Ski Center

Beneteau America recently announced Sail and Ski Center will develop its marketing and sales efforts for the Beneteau powerboat products out of their locations. Sail and Ski Center operates stores in Austin and San Antonio servicing customers in Central and South Texas since 1969. They will have Beneteau powerboat models on site, including the Gran Turismo express yachts, Swift Trawlers ...

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Beneteau celebrates top yacht, powerboat dealers

Beneteau honored its top dealers of the year at its annual dealer meeting in mid-July. More than 35 dealerships from North and South America gathered for the awards gala at San Diego Yacht Club. Three awards honored the company’s best sales performances: Best Performance Overall went to South Coast Yachts (San Diego & Newport Beach, Calif.) Best Performance for Sailboats ...

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