Tag Archives: Influencers

Discover Boating partners with social media influencers for promotion

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

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Social media influencers bring new reach to NMMA boat shows

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...

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