Tag Archives: Influencers

Earlier this month, Discover Boating, in partnership with Progressive Insurance, hosted an immersive press event in Charleston, S.C. with national consumer lifestyle media and content creators participating in a variety of boating activities to generate boating-related content and stories.  During the three-day event, attendees took to the water to learn safety basics from expert captains and local pros on the picturesque waterways of ...

The second annual Current Awards, hosted by Social Navigator, took place on Wednesday, February 16th, in conjunction with the 2022 Miami International Boat Show. The Current Awards is an event to honor, network, and connect with some of the best influencers in the marine industry. The awards were distributed in three categories: Fishing, Sailing/Cruising, and Yachting. The winners of the ...

As part of the “Get on Board” campaign, Discover Boating is working with social media influencers to inspire new audiences to enjoy boating and fishing this summer when close-to-home outdoor recreation is in high demand. To date eight out of 11 influencer partners have sparked nearly half a million meaningful engagements (likes, comments, shares, clicks, views, etc.) bringing awareness to ...

Boat and sportshows are embracing a new trend – social media influencers, also known as individuals with a large following on social channels and/or blogs that help influence decisions. According to a recent AdWeek article, 92 percent of consumers trust an influencer they follow more than traditional advertising.  To date, NMMA Boat & Sportshows have partnered with more than 100+ influencers, reaching a ...