Tag Archives: Disney

By David Gee Fishing is fun! I discovered that, or re-discovered that to be more accurate, on a recent trip to Florida to cover my first ICAST; the world’s largest fishing trade show. They do have a spot at the Orange County Convention Center in Orlando to wet a line and try out some of the latest equipment. But that’s ...

Since 2013, the Recreational Boating & Fishing Foundation (RBFF) has been working with Walt Disney World Resort and Disney Media to increase participation in boating and fishing through various digital properties and on-resort branding. A research study completed by Research Now for RBFF shows that the effort is connecting. According to the study, exposure to Take Me Fishing-Disney advertising increases ...