Dealer Spike
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Blog Spotlight
Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Blog Spotlight
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your…
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Dealer Spike announces agreement with Mercury Marine
Dealer Spike has agreed to a partnership with Mercury Marine, to enhance the online presence of Mercury-authorized dealerships in the United States.…
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Blog Spotlight
Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Blog Spotlight
Blogging: Should you start?
As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,”…
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Blog Spotlight
Hitting the target with social media ads
Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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Blog Spotlight
Looking ahead to 2018: How to be a great leader and inspire your team
As we close on 2017 and look toward the new year, you may be considering the goals and improvements that…
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Blog Spotlight
Don’t underestimate the value of your website’s “About Us” page
We’ve seen a lot of “About Us” pages on dealership websites, and they can really range in quality. Sometimes dealers…
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Blog Spotlight
Social media cheat sheet for your dealership, part two
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
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Blog Spotlight
Social media cheat sheet for your dealership, part one
It can be tricky to navigate social media as a business. There is a balancing act between posting too much…
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Blog Spotlight
Targeting customers by generation on social media
Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use…
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Blogs
Shifting ad spend to save money and achieve more sales
Ten years ago – or even five years ago, for that matter – when someone asked you how you were…
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Blogs
Keys to launching a great website
What kind of first impression do you offer to your potential customers? You likely go to great measures to make…
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