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Tag Archives: Dealer Spike

Target online prospects based on behavior

Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and specific, allowing you to pinpoint audiences that are likely to be in the market for your products. However, online users don’t stay on a search engine forever. It is just the first step they take before visiting the website they ...

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Make your website your No. 1 salesperson

We don’t think we need to convince dealers that a great dealership website is important. As we near the end of 2018, most people realize how much of an impact a website has on the success of a business. The majority of online shoppers will visit your dealership online before they ever step foot in your store. So, the question ...

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Make or break your business with online reviews

Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

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Dealer Spike announces agreement with Mercury Marine

Dealer Spike has agreed to a partnership with Mercury Marine, to enhance the online presence of Mercury-authorized dealerships in the United States. Mercury's dealer partners will now have the opportunity to upgrade to the high-performing custom websites and additional marketing services. As Dealer Spike clients, Mercury-authorized dealers will have access to imagery for product releases and spec data for all inventory units, ...

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Better Together: SEO & SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and jelly – they’re better together than apart. They are both highly valuable tools that help your dealership website perform at the highest possible level and bring in more sales opportunities for your business. To take ...

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Get personal with marketing automation

In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a restaurant. It would appear that things are going in an increasingly impersonal direction - however, people seem to be craving a personal touch more than ever in their brand experiences. Customers have so many options ...

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Blogging: Should you start?

As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,” but in recent years they seem to have exploded onto the digital scene. There are now millions of blogs online, on basically any topic you could imagine. You’ve probably thought to yourself at one point – should I start a ...

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Hitting the target with social media ads

Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business, you have an even higher chance of targeting social media users in your area who may already be in the market for a boat. Social media ads are a low cost/high impact method of advertising, ...

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Breaking down the basics of ranking high on Google

There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics show that over half of all clicks on search engine results pages (SERPs) go to the top three results and 75 percent of searchers won’t go past the first page. Failing to invest in your ...

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Two more reasons to target prospects with pay-per-click

If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects of this tool is its ability to target ads toward specific online users. This allows you, as the advertiser, to reach prospects who are more likely than others to purchase from your dealership. Search engine ...

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