Tag Archives: customer service

Top 100 boat dealers share CSI and customer service strategies

The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100 Spotlight, we share some of their best practices.  It furthers the mission of the Top 100 program: to not only recognize the best dealers, but to share their knowledge and experience with the entire industry.  This month, we share tips ...

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Are a few dollars worth customer satisfaction and loyalty?

There’s no hiding that I am a diehard Minnesota Vikings fan. So it was no surprise when my Secret Santa/sister-in-law bought me an OYO Sports Endzone Set for Christmas. I was ecstatic! Within days I was assembling the building brick kit at home. However, one of the bricks had a minifigure’s arm stuck inside of it. Try as I might ...

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Customer service that creates raving fans

Nobody wants unhappy customers. At the very base of any business, we’re looking for happy customers. But there’s a big difference between satisfied and thrilled, between “not unhappy” and ecstatic. Far too often, companies end up settling for the former instead of aiming for the latter. Whether you call them raving fans, promoters or brand evangelists, they are the customers ...

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Smile – your best store makeover

I am often asked what the best practices are regarding in-store merchandising. That always drives me a bit crazy because there is no magic pill of “do these 10 things and you will win, win, win.” It takes a combo of things; I know we all want the easiest thing you can do. I can happily provide a list of ...

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NMMA announces Marine Industry Customer Satisfaction Index Awards

LOUISVILLE, Ky. — The National Marine Manufacturers Association (NMMA) today announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2015 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville. The Marine Industry CSI Awards honor manufacturers that actively measure ...

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Monterey Boats awards top CSI dealers for 2015 model year

WILLISTON, Fla. – Monterey Boats is proud to announce the top ten Monterey CSI dealers for 2015. These dealers earned the highest marks from their returned customer service surveys for the 2015 model year. The awards were presented during the Monterey Boats annual dealer conference held at the Boca Raton Resort & Club in Boca Raton, Florida. The surveys rate ...

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Don’t get left in the dust of transportation evolution

Last week, Uber launched its UberBoat service in Istanbul. Passengers can now hail an UberBoat to take them across the Bosphorous River, which divides the European and Asian halves of the city. Istanbul is a city known for traffic jams, ranking second worst in the world based on the number of starts and stops per mile, and ferries crossing the ...

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Engage in Independence Day excitement

As I have counted down the days to Independence Day, I have daydreamed about all of the activities I will be able to engage in during the holiday with my nieces: roasting marshmallows, games of hide and seek, snuggling under blankets during fireworks and, most importantly of course, driving my mother-in-law’s boat around the lake. While my nieces aren’t quite ...

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Fit boating into Millennials’ financial framework

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...

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Value-based companies attract younger buyers

Courting younger buyers is certainly not easy, but one way marine businesses may be able to attract them is to highlight their values, such as eco-friendly business practices. Even if Millennials don't call themselves environmentalists, they still care about tending to the Earth. Do you sell a green brand? Is your company’s plant focused on practices that reduce waste? Does your ...

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