Columns
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August/September 2020
At the Helm: The crazy and not-so-lazy days of this summer
David Gee I love summer. I love to travel. I love vacations. Normally that’s a pretty good combination. And though…
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At the Helm: Little things can be a big deal
By David Gee “The world is full of magic things, patiently waiting for our senses to grow sharper.” -W.B. Yeats…
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Forward!
By Adam Quandt Well, we’re just about halfway through the year, and what a year it’s been so far. Have…
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At the Helm: A caring — and concerned — community
By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and…
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A dictionary for more sales
By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona…
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At the Helm: A whole new world
By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they…
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Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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The 2020 Top 100
By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better…
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At the Helm: Marina memories
By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in…
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Managing the generations
By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial…
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Three keys to sales success in your dealership
By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is…
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At the Helm: Elevate your new year
By David Gee “What the new year brings to you depends a great deal on what you bring to the…
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Three keys to sales success in your dealership Pt. 2
So, last time we talked about quality lead generation and I gave you a simple challenge. Did you accept it?…
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At the Helm: Sailing into the holidays
By David Gee I love this time of year; for its festiveness, for the chance to gather with friends and…
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At the helm: Charting a course for the next 90 years
By David Gee In 1929, an enterprising, entrepreneurial boating enthusiast by the name of James W. Peaslee decided what the…
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Managing customer communication
By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy.…
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Do you have a sales prevention department?
By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the…
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The No. 1 non-technical way to win with your website
Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you…
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What the big Facebook News Feed change means for you
As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it…
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Make this your Top 100 year to shine
When we look at the dealers that apply for the Boating Industry Top 100, one of the most important factors…
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