Tag Archives: Brunswick

Freedom Boat Club acquires 350th Location

Freedom Boat Club logo

Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), announced its 350th location, doubling of the number of locations in the Freedom network since the company was acquired by Brunswick in May 2019.  Over the past three years, Freedom has added 180 new locations. The 350th location will be in Silkeborg, Denmark – Freedom’s first club location in Scandinavia.  “We are ...

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Mercury releases 2021 sustainability reports

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, released its 2021 sustainability report. The report details the company’s progress through the end of 2021 in advancing its sustainability mission around four key pillars: Energy, Environment, Product and People. The report’s 2021 sustainability highlights and accomplishments include: Earning the Corporate Energy Management award from the International Association of Energy EngineersDeveloping a zero-direct-emissions ...

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Brunswick Boat Group hosts annual training course

Sea Ray, Bayliner and Heyday recently came together in St. Augustine, Florida for a week-long, hands-on gelcoat repair training course.  “Our instructional program is designed to train techs from our dealer partners so that they can be more efficient with their warranty service while ensuring that they deliver a high-quality repair,” said Tammie Chapman, Senior Manager, Warranty, Brunswick Boat Group. ...

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Brunswick grows shared access with southeast expansions

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Brunswick Corporation (NYSE:BC) announced that it will acquire a portfolio of marine assets in the Southeast United States including the greater Atlanta area to expand shared access, advance its “Boating-as-a-Service” eco-system strategy with subscription based models and fortify plans to establish a regional marine operating center that will support Freedom Boat Club and Boateka.  This acquisition provides on-water infrastructure, points ...

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Brunswick Corp. publishes 2021 sustainability report

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Brunswick Corporation today published its 2021 Sustainability Report, “Together for the Planet,” highlighting the company’s industry-leading sustainability achievements, while also announcing that it has hired Jennifer Koenig as the company’s first chief sustainability officer. The report as well as the addition of this newly created senior level position fortifies Brunswick’s ongoing commitment to advancing enterprise environmental, social, and governance (ESG) ...

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Brunswick Corp. names new chief technology officer

Brunswick Corporation (NYSE: BC) announced that it has appointed Alexandra Cattelan as its Chief Technology Officer, effective immediately. Cattelan will be responsible for continuing to advance Brunswick’s ACES strategy and, more generally, for maintaining Brunswick’s position of technology leadership in the marine industry. Cattelan has more than three decades of experience leading electric propulsion and advanced mobility programs and organizations, ...

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Navico announces major capacity expansion

Navico, a division of Brunswick Corporation’s Advanced Systems Group (ASG), and a global marine electronics company with brands including Lowrance, Simrad, B&G, and C-MAP brands, today announced the planned expansion of its Ensenada, Mexico facility which will be completed over the next 16-18 months. The additional space will be used to increase vertical integration and production capacity to deliver the ...

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Brunswick launches virtual Investor Day

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Brunswick Corporation recently launched its 2022 Virtual Investor Day on Brunswick.com. The presentation, hosted by members of Brunswick’s senior leadership team, details the Company’s success in rapidly powering-up the Next Wave strategy unveiled at the May 2021 investor meeting, which builds on Brunswick’s foundation as the largest and most innovative company in the recreational marine industry, and connects it to ...

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Mercury introduces joystick piloting with bow thruster

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, introduced Joystick Piloting for Outboards (JPO) with Bow Thruster, the industry’s first outboard joystick system with full and seamless integration of a bow thruster. With Mercury outboards now being used on very large boats, this innovative, integrated new system provides the ability to precisely maneuver those large vessels with the same authority and ...

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Brunswick Corp., Boston Whaler intensify sustainability commitment

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Brunswick Corporation announced it is expanding its partnership with Arkema, a leader in specialty materials, to develop a fully recyclable fiberglass boat that integrates Arkema’s Elium liquid thermoplastic resin on all the vessel’s composite parts, core, and adhesives. The project is part of Brunswick’s enterprise-wide sustainability program and is expected to allow for hull and structural components to be fully ...

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