Brunswick Corporation’s Advanced Systems Group announced that both Mastervolt and Whale will become part of the Advanced Systems Group EMEA (ASG EMEA) portfolio, joining the largest and most complete parts and accessories businesses in the global marine and mobile industries. With this announcement, ASG EMEA now brings together 13 brands in power management, digital control and monitoring, electrical components, networked devices ...
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Brunswick names new Advanced Systems Group president
Brunswick Corporation has announced that Marty Bass has been named President of the Americas for its Advanced Systems Group. Bass will replace Tom Schuessler who will retire at the end of the year. Bass joined Brunswick’s Mercury Marine division 15 years ago and has worked in several leadership roles, including Vice President of Global Category Management and, for the past ...
Read More »Mercury receives international energy management award
At the annual Association of Energy Engineers (AEE) International Awards Banquet, the association named Mercury Marine, a division of Brunswick Corporation (NYSE: BC), as the recipient of its Corporate Energy Management Award. In conferring the honor, AEE asserted that “Mercury Marine is an environmental steward, driven by environmentally conscious production and sustainable energy management.” Chris Drees, Mercury president, attended the ...
Read More »Industry donations support RBFF’s Vamos A Pescar Education Fund
As part of its continual commitment to democratize the boating experience, Brunswick Corporation has made a sizeable donation to the George H.W. Bush Vamos A Pescar Education Fund in honor of Hispanic Heritage Month. The donation will help expand fishing and boating access to Hispanic communities who have traditionally been underrepresented in these activities. “We’re grateful for Brunswick’s support of the Education Fund’s mission,” said Rachel ...
Read More »Brunswick Corp. again named to Forbes World’s Best Employers list
For the second consecutive year, Brunswick Corporation (NYSE:BC) has been named by Forbes and Statista to the 2021 list of World’s Best Employers. Thousands of global companies were surveyed for this honor and Brunswick was ranked in the top 15% of all organizations (No. 116 of 750 organizations selected), and in the top 10 companies in the world within the Engineering ...
Read More »2021 Boating Industry Movers & Shakers
By David Gee The 11th Annual Boating Industry Movers & Shakers awards recognize innovative leaders and trailblazers in the recreational boating industry who embrace the challenge of change. Their leadership has been especially critical during this extraordinary past year-and-a-half when it seems as if the only constant in our lives – and the industry – has been change. Our 2021 ...
Read More »Boston Whaler names new president
Brunswick Corporation recently announced that Kris Neff has been named president, Boston Whaler and Nick Stickler has been appointed vice president of category management and strategic planning at Mercury Marine. Both announcements are effective immediately. Neff joined Brunswick in 2005 and over the past 16 years, has excelled in a variety of roles of increasing responsibility across many divisions. Most ...
Read More »Land ‘N’ Sea distribution center achieves zero-waste status
Mercury Marine, a division of Brunswick Corporation, announced that its Land ‘N’ Sea/Kellogg Marine warehouse, shipping and receiving operation in Old Lyme, Conn., has achieved a zero-waste-to-landfill designation. The facility, which is part of the company’s nationwide Land ‘N’ Sea (LNS) subsidiary, performs an essential role within a vast distribution network for parts, accessories and manufacturing materials. This is the second facility that Mercury has identified ...
Read More »Brunswick Corporation’s Advanced Systems Group acquires SemahTronix
Brunswick Corporation has acquired SemahTronix, a global supplier of high-complexity electrical wiring harnesses for advanced products in the marine, mobile, and defense industries. The company will become part of Brunswick’s Advanced Systems Group (ASG) which consists of leading P&A brands in advanced batteries, electrical power management, digital control & monitoring, and networked systems & devices for the marine, RV, specialty ...
Read More »Brunswick acquires RELiON Battery, LLC
Brunswick Corporation continues to execute on its Next Wave strategy, announcing that it has acquired RELiON Battery, LLC, a global provider of lithium batteries and related products to multiple industry sectors. Additionally, the Company is announcing plans for a new Electrification Technology Center to be located in Michigan. Both actions support the Company’s ACES (Autonomy, Connectivity, Electrification, and Shared Access) strategy and will enable Brunswick’s Advanced Systems Group (ASG) to extend its leadership position in electrical systems innovation. “Brunswick’s Advanced Systems Group continues to drive widespread ...
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