Blogs
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Blog Spotlight
Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Bill Yeargin
Outdoor recreation is driving the U.S. economy
As we move into the autumn months, many are looking back fondly on time spent this summer enjoying America’s great…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Blog Spotlight
Blogging: Should you start?
As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,”…
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Blog Spotlight
The missing moment in the buying journey
Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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