blog
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Blog Spotlight
Teddy Roosevelt’s backstage battle
By Mark Overbye Quit worrying about competitors, other forces closer to us are greater obstacles to our successes. The stories we…
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Bill Yeargin
Mentorship: Investing in future success
By Bill Yeargin My retirement is not imminent, but I cannot help but be focused on the future success of…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Blog Spotlight
Make the most of customers’ micro-moments
By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital…
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Blog Spotlight
Want to strengthen your customer service? Use social media
By Ezequiel Arredondo We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for…
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Blog Spotlight
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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Blog Spotlight
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Blog Spotlight
Drive more business by consistently advertising your inventory online
By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when…
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Blog Spotlight
The future of boating
By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people…
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Blog Spotlight
Guide your customers through the path to purchase
By Lauren Labunsky The “customer journey” and what it looks like in today’s world has become a hot topic as…
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Bill Yeargin
The future is bright
By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth…
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Adam Quandt
Don’t write off the millennial (or any) shopper
As a preface to this blog post, I’m currently in the market for a PWC. I know, it’s not necessarily…
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Bill Yeargin
Blue Mind — Making life better!
If you know much about our company, Correct Craft, you know that we take our organization’s “Why” of “Making Life…
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Blog Spotlight
Let’s go spring…do your thing!
April 15. It’s highlighted on my calendar every year. No, it’s not a reminder to get my taxes in at…
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Blog Spotlight
Permission to Come Aboard
It has been years, perhaps even decades, since I have thought about my first-ever boating experience as a kid. The…
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Bill Yeargin
Reading equals success
At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk…
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Blog Spotlight
Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Blog Spotlight
Boat Shows: It’s a small world after all
Industry field visits are a great way to toss off the frosty cobwebs that can fill a transitioning trade press…
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Bill Yeargin
Ending retaliatory tariffs with USMCA ratification
Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important…
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Blog Spotlight
Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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