Tag Archives: Andy Rebele

Pure Watercraft acquires ELUX Marine to expand electric boating

Pure Watercraft has acquired ELUX Marine, a Minnesota-based electric luxury pontoon boat manufacturer. The equity-based transaction combines ELUX’s expertise in the lucrative Upper Midwest boating market with Pure Watercraft’s electric outboard motors and complete electric boats. ELUX Marine was founded in 2017 by Howard Root, a former medical device entrepreneur and lifetime Minnesota boater, and Bart Jones, a Minnesota boat ...

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