West Virginia Gov. Jim Justice recently announced that Pure Watercraft, a direct-to-consumer provider of high-performance electric boats, has executed an agreement with the State of West Virginia to manufacture its electric pontoon boats in Beech Bottom, West Virginia. “This is truly an incredible day for West Virginia,” said Governor Jim Justice, “Pure Watercraft is a company right on the cutting ...
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General Motors has acquired a 25% ownership stake in Pure Watercraft, a Seattle-based company that specializes in creating all-electric boating solutions. According to a GM press release, the collaboration between GM and Pure Watercraft advances a shared vision to promote sustainability through an expansion of zero-emissions mobility for future generations and reflects the holistic approach necessary for widespread EV adoption. ...
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Pure Watercraft has acquired ELUX Marine, a Minnesota-based electric luxury pontoon boat manufacturer. The equity-based transaction combines ELUX’s expertise in the lucrative Upper Midwest boating market with Pure Watercraft’s electric outboard motors and complete electric boats. ELUX Marine was founded in 2017 by Howard Root, a former medical device entrepreneur and lifetime Minnesota boater, and Bart Jones, a Minnesota boat ...
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